Please reach out to me if you have more questions
Ana Pogačić Ljubičić is a not-so-short name for a copywriter and concept maker, but you can call me Poga, as my colleagues do. That's how I decided to name my small business with big ideas.
As a child, I've always been able to move teachers' and adults' eyebrows. When they read something I've written, they were surprised and impressed. I loved the feeling because I felt heard and connected.
Later I found out it also works on clients when I represent the idea for campaigns or other stuff to them.
That's why I believe in Impact Through Writing. It impacts me as well as the lives of people around me. And I love that feeling.
I help connect products or services with people who need or want them. I can do it in many ways, and I only do some of the work alone, but it all starts with people like me. Contact me if you need someone who sees your brand at least 1 year ahead and knows how to adjust and unify every material, no matter the media.
Officially since 2016. Unofficially my whole life (because all copywriters are born this way, I swear). I worked with the top agencies in various industries during my professional career.
Some of the clients - IT: Span, XpandIT, Google Croatia, NGO: WWF Adria, SOS Dječje selo Hrvatska, FMCG: Kraš (Ki-Ki), Franck, Intersnack Adria (Čipi Čips, Chio, Pom Bar, Nutline, Communication: Tele2, Bank: OTP Bank, Hospitality: Valamar, Entertainment: Fox in a Box Zagreb, SLOVE IT! Sweden
And the list goes on. Experience stays.
Yes, as a Copywriter and Head of Creative, I help with Brand Strategy, creating the Concepts, Main Communication of a Brand, Tone of Voice, Main Messages, Mood-board, Image or Sales Campaigns. Cooperate and coordinate with Designers, Account Managers, Videographers, Photographers, Production and everyone in the process. Write copy, headlines, scripts, banners, web pages, and ads. Create names for services, products, packages etc...
Also, I provide services for Ad Agencies as a External Copywriter/Head of Creative on pitches or short-term internal projects.
I am always part of a team. I have lovely cooperations mainly with brilliant designers, digital experts, production experts and project managers. Sometimes I gather the team and sometimes I join one (the joy of freelancing), but it's always top industry experts working on a project. And working with me means working with them also.
The range is between 200 and 2 million €. It depends on a couple of parameters, e.g. size of the company, scope of work, do you have Brand Strategy, do you need short-term or long-term service etc. So don't hesitate to contact me directly for a more detailed offer.
Please describe as many details as possible and let me know more about the product or service, the budget and the timeline; send links if you have them. I will gladly hop on a call or meet you in person to discuss this further and be prepared for a lot of questions.