Experienced in various media and formats
Copywriter and Content Writer for ABK x Ironing Club
2016 - 2022
Client: INA WRC Prize-winning game
Senior Copywriter (author of HL, body copy, TVC, RC)
agency: Imago Ogilvy
Client: Hrvatske šume
Copywriter and author of the concept
agency: Imago Ogilvy
Client: Marodi
Copywriter and concept creator for the main message, concept and content creator for social media (IG post, story)
agency: Imago Ogilvy
category: THE BIGGEST TRANSCREATION PROJECT
The time has come for Croatian children to become responsible digital citizens and to be safe while exploring the Internet.
My responsibility was to translate both game Interland and Be Internet Awesome curriculum from English to the Croatian language.
Imago Ogilvy for client Google Croatia
category: THE ONE EVERYONE KNOWS!
Hush, hush... if you are Croatian, then no words are needed to explain this campaign. In case you're not I was the author of the campaign in which Tele2 was giving a gift with a purchased phone and in that way secured a bit of peace and quiet during crazy and loud X-mass time.
Imago Ogilvy for client Tele2 Croatia
category: THE MOST IMPORTANT AWARD
We were the first advertisers in Croatia who connected mobile phone and a TV set thanks to Shazam.
We made a commercial you had to Shazam with your phone to get a complete offer. I was a concept creator and later executor of all materials.
Award: MIXX Best Tech & Innovation (2019.): MobiTelka, Imago Ogilvy for Tele2
category: THE BIGGEST CHALLENGE
JoomBoos Videostar was the biggest regional online talent show. Our job was to promote it. So for two seasons, my responsibility was to write a total of 24 episodes and to create content for the show.
Awards:
- Effie Croatia Silver in category Best Use of Media JoomBoos Videostar, Projektil & Imago Ogilvy for 24sata, Styria Media Group
- Digiday Awards Europe in category Best User Generated Content